In the second edition of Cult’s esteemed charity event, Chairity Project 2015 invited leading Australian and New Zealand creatives to reinvent an iconic chair design. Each creative is given complete freedom to reinvent the chair which is exhibited and auctioned off to a charity of their own choice.
Our concept was to explore Marcel Duchamp’s mantra about ‘Everyday Objects’ and how we need to protect the intellectual property of design in Australia. The series 7 is an ‘everyday object’ with no protection, being poorly copied by replica companies. Because of this, we pulled apart the chair and, working with mirrors, shone a light on the underside of the chair to showcase the details that make this chair iconic and in the process recreated the chair as an art object.
Photography by Tim Robinson