Artistic and expressive, Viktoria & Woods Bondi reflects the raw and refined counterbalance of the Australian label’s growing narrative. Fiona Lynch’s curiosity in materiality and form prompted a contemporary design language to be developed for Viktoria & Woods driven by the textures, hues and tailoring of the label’s garments.
Colour is intensified or subdued depending on the extent of layering, producing a nuanced and timeless palette that complements the brand’s seasonal patterns and hues. The store’s entry columns are clad in perforated metal, while a structured series of translucent blue resin portals gives the store presence in the fashion mall, drawing focus to the soft silhouettes and textures of the framed fashion displays. Internally, a centralised bench conceals all operational functions. Sleeving in and out, the bench entices customers to approach from any vantage. It breaks down barriers between customers and staff to facilitate more genuine interactions, while its monolithic presence and jagged profile gives a sculptural quality that holds the space. Undulating, translucent plinths house accessories with a gallery-like reverence, while lobe-shaped custom wall sconces combine layers of patterned glass to produce a dappled wash of soft light. The play on layering and transparency is truly palpable in these pieces, giving a misty, fog-like finish at key moments of the store experience.
Photography by Felix Forest